Cathay Pacific invites travellers to Hong Kong with ‘The Most Fun Per KM²’ campaign

Singapore – Cathay Pacific is encouraging travellers across Southeast Asia to explore Hong Kong with the launch of ‘The Most Fun Per KM²’ campaign. The campaign, in partnership with the Hong Kong Tourism Board, invites them to discover the country’s diverse districts and hidden gems.

Highlighting Hong Kong’s offerings, the campaign follows the journey of travellers Kai, Irny, and Suhada, exploring attractions within one square kilometre areas.

With smaller itineraries,  the campaign shows how travellers can enjoy every part of Hong Kong. Kai explores Tai O, a historic fishing village often called the ‘Venice of the East,’ experiencing boat tours and local delicacies. Lifestyle blogger Irny navigates Tsim Sha Tsui, focusing on Muslim-friendly eateries and vintage shops. Meanwhile, culture curator Suhada uncovers heritage landmarks, including Central Market and Tai Kwun.

Jonathan Ng, Cathay Pacific’s SEA regional head of customer travel and lifestyle said, “Through The Most Fun Per KM², we’re highlighting how every corner of Hong Kong – whether in downtown Central or the outlying islands – is packed with excitement, culture, and discovery.”

He added, “Hong Kong may span just 1,104 KM² but it is a bustling metropolis offering a kaleidoscope of experiences. It’s astonishing how in one corner, one can find neon-lit night markets and art-filled lanes; and in the next, serene temples and calming waterfronts – proving that no two square kilometres are ever the same. And as the home carrier of Hong Kong, we’re very proud to be part of that journey to help travellers experience all that the city has to offer.”

Liew Chian Jia, regional director of Southeast Asia, Hong Kong Tourism Board, said, “We’re delighted to partner with Cathay Pacific on this campaign that brings to life the incredible depth and diversity of Hong Kong. By spotlighting hidden gems and local experiences, both familiar and beyond the usual visitor hotspots, the campaign reveals just how much variety and excitement can be found throughout the city. We hope it inspires travellers to rediscover Hong Kong in new and unexpected ways.”

Asheen Naidu, group executive creative director at Leo Singapore, commented, “Our creative vision behind the campaign was to showcase the juxtaposition that defines Hong Kong, where its densely packed streets turn into a canvas for endless discovery. We wanted to highlight how proximity fuels possibility; where a Michelin-starred restaurant, a tucked-away jazz bar, and a shopper’s paradise can all exist within just one square kilometre. Through this campaign, we sought to embrace Hong Kong’s vibrancy and thus, built a narrative to position the city as a living mosaic of excitement, inspiration and delight.”

In the coming months, Hong Kong is set to host various events, including K-Pop concerts featuring Riize and LE SSERAFIM, and the Hong Kong Football Festival with international clubs like AC Milan and Liverpool FC.