Ayaan Mohamud, the Regional Vice President for Marketing at Asia-Pacific at impact.com, has been named as one of the winners of ‘Empowered Women in Marketing’ category at MARKETECH APAC’s inaugural recognition initiative for women leaders in the industry, Empowered Women Awards 2023.
Prior to joining impact.com, Mohamud was previously with online advertising company Sizmek before it was acquired by Amazon. During her stint at her previous company, she was able to establish the company’s APAC marketing function from scratch, spanning employees across SEA, China, Japan, and Australia.
Leading regional awareness of the partnership economy
Mohamud has been instrumental in expanding impact.com’s presence in the region through the implementation of agile and innovative marketing strategies and programs. Some of these strategies include hosting multiple industry events across APAC, securing customer testimonials and written case studies, as well as scoring dynamic collaborations with e-commerce brands and media agencies.
It is also worth noting that under her leadership, impact.com’s marketing drove a large chunk of the company’s revenue for 2022.
Blending visionary leadership with strategic thinking
Effective and results-driven: these are two of the key characteristics of Mohamud’s leadership since she joined the company in 2019. Aside from being involved in the critical role of hiring new marketing team members in the region, she has also strengthened her partnerships with industry bodies and shared her diverse thought leadership insights across various trade publications.
Mohamud has helped strengthen the company’s relationship with industry bodies and led industry standards as part of the IAB Affiliate & Partnership Council. She was also involved in several of impact.com’s marketing initiatives during the lockdown. With these milestones in mind, she was then elevated to the current role of regional vice president of marketing for Asia-Pacific in 2022.
Her leadership, therefore, can be echoed by the phrase “getting great work done”, evident in her rapid role expansion and milestones in under 4 years.
Extending expertise to the wider industry and to aspiring women leaders
Outside of her larger leadership role, she is greatly involved in sharing awareness on performance marketing to wider industry circles, as well as showing her staunch support for social impact charity works. Moreover, she has also donned the mentorship hat and helped empower students to identify the skills they need to become future leaders and map out their future career paths.
She constantly upskills herself and has racked up multiple licenses and certifications in affiliate marketing and the partnerships industry, as well as being actively involved in being an industry voice for martech-related events.
Check out who else made it to Empowered Women Awards 2023 Winners’ list.
