Singapore – Dentsu International in Singapore have teamed up with partnership management platform impact.com to enable and accelerate partnership opportunities for clients globally, and as a way to boost commercial offering of the agency.
Said alliance will enable dentsu to leverage impact.com’s purpose-built performance platform to manage its client partnership activity at considerable scale. Impact.com seeks to transform the way businesses create, manage, scale and optimise an ecosystem of partnerships.
These include traditional rewards affiliates, influencers, commerce content publishers, and B2B brands, and has been successfully activated for some of dentsu’s clients in the region.
In addition, dentsu is now fully certified by impact.com’s Partnerships Experience Academy (PXA).
Guillaume Legond, client partner and commerce lead for media group of dentsu Singapore, said that through the alliance, it puts them in an even better position to support their clients in expanding their performance marketing activities and generate significant incremental revenue.
“We are passionate about delivering a total commerce experience to help brands optimise their business performance. Our partnership with impact.com will now bring our commerce capabilities up a notch as we tap on its seamless partnership management platform at scale,” Legond said.
Meanwhile, Antoine Gross, general manager for SEA at impact.com, commented, “Partnerships are becoming an important customer acquisition channel for more and more brands and we’re thrilled that dentsu has selected impact.com as their preferred partnership management platform. We are looking forward to helping dentsu’s clients unlock the value that a performance partnership program can produce through a wide range of innovative partnership types.”
