Singapore – Travel and experience platform Klook has unveiled a travelling ‘Joy Dispenser’ in an offline activation with The Secret Little Agency (TSLA). The ‘Joy Dispenser,’ an interactive vending machine, inspires travellers to declare positive affirmations to receive unique, scent-based rewards.
The touring ‘Joy Dispenser’ makes its first landing in Singapore at Mandai Wildlife Reserve’s Rainforest Wild ASIA. Through scent, the activation promotes self-discovery and travel. The scent rewards capture moments within Rainforest Wild ASIA, including ‘Mousedeer Farts’ and ‘A Sun Bear’s Mid-Afternoon Splash.’
Specifically for the Rainforest Wild ASIA activation, Klook has released a limited-edition collection of five incense stick scents, each representing a memorable encounter at the park. Visitors who say the affirmation “I embrace my wild side” at the ‘Joy Dispenser’ have a chance to win a Klook x Rainforest Wild ASIA incense stick kit.
The activation is part of Klook’s global ‘The Best You’ campaign with TSLA, presenting travel as a way towards personal growth. It previously featured a content series with Marie Kondo, an inspiring brand film, and an online personality quiz that invites users to explore their ideal selves based on travel preferences.
The Klook ‘Joy Dispenser’ will remain at Rainforest Wild ASIA until July 31, 2025, located at The Oculus at The Cavern. Up to 100 visitors per day will receive a limited-edition Klook x Rainforest Wild ASIA incense stick kit, while other participants will receive promotional codes for select food and beverage establishments within Rainforest Wild ASIA.
Marcus Yong, vice president, global marketing at Klook, said, “Bringing the Joy Dispenser to life took bold thinking, a little faith, and the courage to push creative boundaries. We wanted to capture that whimsical feeling of unexpected delight, and Mandai Wildlife Reserve was the perfect partner to make that magic happen. They’ve extended the impact of our global brand campaign, bringing The Best You offline in a fresh, innovative way. Together, we’re sparking curiosity and helping people discover new sides of themselves through travel and experiences.”
Nicholas Ye and Mavis Neo, co-chief creative officers at The Secret Little Agency, commented, “With The Best You, we set out to show how travel can be a quiet yet powerful catalyst for transformation, helping people rediscover who they are and who they could become. With the Joy Dispenser, we wanted to take that idea further. Travel is a deeply multisensory experience, and scent, more than any other sense, is closely tied to memory and emotion. We created the Joy Dispenser to turn those fleeting moments of joy into something lasting. Through scent, it invites travellers to take home a piece of their journey, relive their favourite moments, spark new explorations, and carry a reminder of their best selves wherever they go.”
Following its run in Singapore, the ‘Joy Dispenser’ is scheduled to move to Hong Kong, where it will feature new incense stick scents inspired by local travel experiences.
