Cannes, France – It’s the fourth day of the Cannes Lions 2022 festival, and for this day, the awards show will focus on the categories ‘Creative B2B Lions’, ‘Direct Lions’, ‘Media Lions’, ‘Creative Data Lions’, ‘PR Lions’, and ‘Social & Influencer Lions’.
Dentsu Creative India has won its third Grand Prix today under the category ‘Social & Influencer Lions’ for the campaign ‘The Unfiltered History Tour’ with VICE. It also won a Silver Lion in the same category for social purpose, and a bronze for the PR category.
Speaking on the new wins, Amit Wadhwa, CEO for India at Dentsu Creative, said, “Today, we add yet another Grand Prix, 1 Silver and 1 Bronze to our wins. And yet again, kudos to each and every one of our present and ex-teammates for the dedication, brilliance, and excellence that they have put in and into this journey to get us here. This belongs to them.”
Meanwhile, Ajay Gahlaut, group chief creative officer for India at Dentsu Creative, commented, “Here we are almost towards the end of this Grand Festival, and we win a THIRD Grand Prix today along with a Silver and Bronze. We are definitely writing history here. I am extremely proud of how we have fared so far. And there’s still a day to go. We’re not done yet.”
The campaign ‘Robyn’s Undies’ by Yellow and Heyyou Auckland won a Bronze Lion in the Creative B2B category.
On the ‘Direct’ category, APAC winners include:
- ‘Shah Rukh Khan-My-Ad’ by Cadbury Celebration, Ogilvy Mumbai (Gold Lion, Bronze Lion)
- ‘The Nominate Me Selfie’ by Political Shakti, The Times of India, FCB India Delhi (Gold Lion)
- ‘Beyond Binary Code’ by Spark, Colenso BBDO Auckland (Silver Lion)
- ‘Rejected Ales’ by Matilda Bay, Howatson+Company (Silver Lion)
- ‘Samsung iTest’ by Samsung, DDB New Zealand Auckland (2 Bronze Lions)
- ‘Chatpat’ by SOS Children’s Villages India, FCB India Delhi (Bronze Lion)
Meanwhile, winners for the ‘Media’ category include:
- ‘Samsung iTest’ by Samsung, DDB New Zealand Auckland (Gold Lion)
- ‘Chatpat’ by SOS Children’s Villages India, FCB India Delhi (Gold Lion, Silver Lion)
- ‘AAMI Rest Towns’ by AAMI, Ogilvy Australia Melbourne, OMD Sydney (Gold Lion)
- ‘The Ad Break Championship-GTI Hijack’ by Volkswagen, DDB Sydney, PHD Sydney (Gold Lion)
- ‘Perk Disclaimers’ by Cadbury Perk, Ogilvy Mumbai, Wavemaker India Mumbai (Silver Lion)
- ‘The Nominate Me Selfie’ by Political Shakti, The Times of India, FCB India Delhi (Silver Lion)
- ‘Quest for Dyslexia’ by Samsung, Cheil Worldwide Beijing (Bronze Lion)
- ‘Versus’ by SK-II, Mediacom Singapore (Bronze Lion)
- ‘Adidas Neo Gymnastics x Just Dance’ by Adidas, TBWA\Bolt Shanghai (Bronze Lion)
- ‘See Equal #ShareTheLoad (Integrated) by P&G, BBDO India Mumbai, Mediacom India Mumbai (Bronze Lion)
For the ‘Creative Data’ category, the APAC winners are:
- ‘Shah Rukh Khan-My-Ad’ by Cadbury Celebration, Ogilvy Mumbai (Gold Lion)
- ‘AAMI Rest Towns’ by AAMI, Ogilvy Australia Melbourne, OMD Sydney (Bronze Lion)
Aside from Dentsu Creative India, The APAC winners for the ‘PR’ category include:
- ‘One House to Save Many’ by Suncorp Group, Leo Burnett Sydney (Bronze Lion)
- ‘Unbox Me’ by Unaids, FCB India Delhi, Cumulus Gurgaon (Bronze Lion)
- ‘David’s Unusables’ by Motor Neurone Disease Association NZ, Special Auckland (Bronze Lion)
- ‘Greeting Milk’ by Maeil Dairies, Innored Seoul (2 Bronze Lions)
Lastly, winners in the ‘Social & Influencer’ category, aside from Dentsu Creative India, include:
- ‘BMW: Nothing But Sheer Joy’ by BMW, TBWA\Juice China Beijing (Gold Lion)
- ‘Chatpat’ by SOS Children’s Villages India, FCB India Delhi (Gold Lion, Silver Lion, Bronze Lion)
- ‘Aquafresh Fortune Telling’ by GSK Consumer Healthcare Japan, Grey Tokyo (Silver Lion)
- ‘Samsung iTest’ by Samsung, DDB New Zealand Auckland (Bronze Lion)
- ‘Unbox Me’ by Unaids, FCB India Delhi, Cumulus Gurgaon (Bronze Lion)
