Singapore – One of the boons of the digital age is the wealth of data we’re able to obtain in our hands. In the marketing world, data is the air by which campaigns breathe, but now that insights collection is not as difficult as it was before, the constant matter that baffles us is – how do we actually make sense of all this information?
This is the focus of MARKETECH APAC’s upcoming industry discussion – ‘Consumer Insights Power-Up 2022’. In partnership with Vase.ai, the webinar aims to help marketers and brands in Southeast Asia effectively translate their marketing intel into smart campaign actions and strategies.
Together with some of the brilliant leaders in marketing in the region, we will be delving into a discussion that puts the doubt and uncertainty we’ve been harbouring to the fore when it comes to our consumer insights business in the aim to provide appropriate solutions. Get answers to questions like how do you mobilise marketing insights? How do we turn them into agile marketing? How do we build a brand insights structure that would weather unforeseen crises?
To be held virtually on 27 July 2022 at 2 pm SGT, the marketing experts that will be joining us are Jia Nina, the country marketing head of BigPay for Malaysia; Neeraj Gulati, partner at Entropia; Elya Eusoff, GM of MSL Malaysia; and Tanushri Rastogi, the marketing Lead of Popeyes for APAC. Each of them will be sharing their insights into every crucial part of insights mining in marketing such as transforming the data at hand into actionable insights and developing an information structure that would help weather any crisis, may it be brand-related or economic.
“Data is overflowing, but how do we extract the most vital insights and make sense of it all? Having a gold mine of data is one thing, but knowing how to use it to the best of our marketing campaigns is an entirely new challenge. Let this industry gathering of leaders from SEA help you jump into a clear path,” said Shaina Teope, regional editor of MARKETECH APAC.
Meanwhile, Julie Ng, Vase.ai’s CEO and co-founder, commented, “It goes without saying that the pandemic has underscored one thing: marketers need to be nimble, confident, AND effective enough in responding to ever-changing consumer expectations – even if it means letting go of your previous plans to pivot. What better way to do this than to ask consumers directly what they want whenever you want?”
Ng adds, “I’m excited to share how you can harness the power of on-demand consumer insights to drive your marketing efforts for the second half of the year.”