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MARKETECH APAC Reels: Marketing in metaverse

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Singapore – MARKETECH APAC, the marketing-centric digital media for APAC, launches an in-depth series of the metaverse or Web 3.0 on MARKETECH APAC Reels, its new addition to the segment amongst others.

Branded as the ‘next dimension of the internet,’ metaverse is a virtual space where people can work, play, shop, socialise, and more. Among many functions, the metaverse aims to establish building connections in the virtual world.

Cheelip Ong, regional chief creative officer and chief product officer at Lion & Lion, and one of the speakers in the series, said, “I would define the metaverse as the futuristic vision of [an] interconnected virtual world. And this virtual world is brought together by the convergence of virtually enhanced physical and digital.”

The series will consist of three parts: The Birth of the Metaverse, Pillars of the Metaverse, and Marketing in the Metaverse. 

We featured other thought leaders and metaverse experts such as Bell Beh, co-founder and chief executive officer at BuzzAR; Madhav Khandelwal founder and CEO at DeMons; Joe Peng, APAC chief digital officer at BCW Global; Zoe Cocker, head of innovation and creative studio at Yahoo, who gave us essential insights on what marketers need to know before diving into the metaverse. 

Head of Innovation and Creative Studio, Zoe Cocker at Yahoo, shared their recent explorations in the metaverse,Our research is showing that a lot of immersive experiences really drive utility and knowledge sharing, and ability to interact.”

Madhav Khandelwal, founder and CEO at DeMons, said, “We are lacking immersive experience now.” 

Meanwhile, on the interaction within the metaverse, Joe Peng, chief digital officer at BCW Global, said, “The metaverse will provide us with limitless opportunities for us to customise our avatars. And we can actually use these avatars through engaging with different organisations, individuals.”

The metaverse series will unfold a series of information that every brand would benefit to know about the Web 3.0 and how to set-up their game plan. 

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