Cannes, France – The Dentsu Creative India team has won multiple awards at the ongoing Cannes Lions 2022 Festival, most notably for the campaign ‘The Unfiltered History Tour’, done in collaboration with media company VICE.
At the moment, the campaign has won two Grand Prix awards, both in the ‘Radio & Audio’ and more recently, in the ‘Brand Experience & Activation’ categories. The campaign also won a Gold Lion in the ‘Digital Craft’ category for its personalised storytelling and experience, and a Silver Lion in the ‘Mobile’ category for its mobile-led category.
The campaign also won a Silver Lion award for media and entertainment and two Bronze Lion for audio-led creativity as well as cultural insight.
Amit Wadhwa, CEO for India at Dentsu Creative said, “It is our Day 3 at Cannes and we are on top of the world to win yet another Grand Prix and Silver Lion. It is indeed blissful to take back 2 Grand Prix in addition to the many metals. It has been a mind-blowing experience so far. While we party harder for this one, I am in awe of the level of global creativity and innovation displayed at the festival. We are totally looking forward to witnessing more innovation ahead and expecting many more wins.”
Meanwhile, Ajay Gahlaut, group chief creative officer for India at Dentsu Creative, “Today, we have made history with another tremendous victory. A Grand Prix and Silver! Kudos to the entire team for the massive win. I am enthralled with the mark ‘The Unfiltered History Tour’ campaign and everyone behind it has left. My heartiest congratulations to all of them. It’s time to celebrate while we wait to increase the number of our wins.”
The campaign with VICE aims at exploring the most disputed artefacts displayed in the British Museum. Included in the campaign is an interactive mobile site, where users can take a tour of the museum via Instagram filters and immersive audio; as well as a series of podcast episodes.
Dentsu has recently launched ‘Dentsu Creative’, which unites its creative agencies, including DentsuMB, 360i, and Isobar, and expands its entertainment, earned attention, and experience capabilities.