Tug appointed by Merlin Entertainments for digital marketing of SEA LIFE Sydney Aquarium

Jean Cabico - July 7, 2022

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Sydney, Australia – Digital marketing agency Tug has been tapped by entertainment company Merlin Entertainments to manage search engine optimisation for SEA LIFE Sydney Aquarium and drive customer growth.

Through the appointment, Tug will be increasing the share of voice and audience traffic to the SEA LIFE Sydney Aquarium website through free, organic, editorial, and natural search results.

SEA LIFE Sydney Aquarium has nine interactive zones where visitors can encounter some of the world’s most incredible animals, including dugongs, sharks, sawfish, stingrays, jellyfish, and penguins, as well as seahorses, and thousands of tropical fish. Meanwhile, Merlin Entertainments is a location-based, family entertainment and operates over 140 attractions, 23 hotels and six-holiday villages in 24 countries across four continents.

Matt Newman, Merlin Entertainments’ head of e-commerce for APAC, shared that with more than 700 species of aquatic life and more than 13,000 individual fish, and other sea and water creatures, SEA LIFE Sydney Aquarium is a destination for all the family. 

“Following two years of disruption, we wanted a digital marketing agency that could help propel our organic web presence and drive awareness of everything we have to offer. The team from Tug showed a strong depth of experience in SEO and we look forward to working with them,” said Newman.

Meanwhile, Charlie Bacon, general manager at Tug Sydney, commented they are delighted Merlin Entertainments have selected Tug to help drive residents and tourists to this magical underwater world. 

“It’s a major entertainment destination in the heart of the city and we will bring all our expertise to ensure as many visitors as possible experience it. We hope this is the start of long-term relationship with Merlin Entertainments and its portfolio of attractions across Australia and New Zealand,” said Bacon.

In June 2022, Tug Sydney appointed Isabel Blanchard as paid media director. She will be leading the strategy and management of the agency’s paid media clients across search, social, display, and video.