Sydney, Australia — Following continued new and organic growth, digital marketing agency Tug Sydney has appointed Isabel Blanchard as paid media director. Blanchard will lead the strategy and management of Tug’s paid media clients across search, social, display and video.
Joining from Incubeta NMPI where she was senior account manager working on brands including Cue, Veronika Maine, Le Specs and Hanes Australasia, Blanchard is an experienced digital marketing strategist. She has successfully leveraged B2B and B2C brands at agencies including NOVO Digital, Admatic, Syfr and Amobee.
Charlie Bacon, general manager of Tug Sydney, said, “Blanchard has a broad depth of experience across all digital media platforms, in addition to a strong strategic and analytical understanding of how to best use paid media to deliver effective outcomes for our clients. I welcome her to the team at an exciting time for the business as we continue to grow in Australia.”
Tug, which has offices in Sydney, London, Toronto and Berlin, is a specialist in performance media and uses data, media, content and technology to optimise the digital marketing performance and return on investment for its clients including WWF, Budget Direct, NobleOak, GenesisCare and DHL, among others.
Blanchard commented on her appointment, saying, “Tug has built a strong reputation for delivering effective digital marketing strategies that drive return on investment. I’m looking forward to bringing my experience to Tug and continuing to deliver for the brands we work with.”