Empowered Women Awards

Australian department store chain Myer taps Essence anew as media partner

  • MARKETECH APAC introduces a unique platform to recognise women's empowerment in the marketing industry across Asia Pacific in Empowered Women 2023 Awards. Join us as we bring recognition to women leaders in marketing, agency, tech, platforms, and SMEs. Nominate your women leaders here!

Australia – Australia’s department store chain, Myer, has reappointed Essence, a global data and measurement-driven media agency, to handle its media business, cementing and extending its 12-year partnership.

The Melbourne-based account includes media strategy, and its full online and offline planning and investment duties. Essence and Myer will continue to work together to drive positive business outcomes for the Australian retail brand.

Myer said that over the past three years, it has been delivering against its ‘Customer First Plan’, ensuring it remains Australia’s favourite and most trusted department store through leading service, improving its range and offer, and enhancing and scaling its online business. Essence has assisted Myer to deliver bespoke solutions and innovations to help deliver on these aims. 

Jeremy McNamara, Essence’s managing director for Melbourne, said, “The word ‘partnership’ gets thrown around so much these days, but we feel privileged to have grown a true partnership with the team at Myer over the past 12 years – one built on trust, excellence and accountability. We’re thrilled to be continuing our partnership with Australia’s most trusted department store and helping with the delivery of its Customer First Plan.”

Meanwhile, Aaron Achurch, Myer’s head of media, noted, “Essence has been a critical partner to us in developing and rolling out our media buying strategy to ensure that we are communicating in the best way, across all channels, on our range and offer to our customers – and we look forward to continuing to work with them on the delivery of our future plans in this important area.”

Just recently, Essence has also been appointed by beauty brand Plum to handle its integrated media duties in India. Through the mandate, Essence will manage strategy, media planning and media activation for Plum’s brand marketing activities.

  • WN2023 Conf Box Ad

    Hear from remarkable industry leaders from top brands as they share future-proof marketing strategies aimed at equipping marketers this 2023 and beyond at our 2-day APAC-wide hybrid conference, 'What's NEXT 2023: Marketing in Asia Pacific'. Register HERE now!

  • Celebrate with us as we recognise women leaders in the marketing industry at our upcoming 'Empowered Women 2023 Awards'. Be inspired by their stories of leadership, knowledge, and experience. Nominate your women leader HERE!

Share this story