Sydney, Australia – Digital marketing agency Tug has been reappointed by Budget Direct Insurance in Singapore and one of its brands EasyCompare in Thailand, with an expansion of its remit to include content and UX.
Budget Direct Insurance is an online digital insurance company and part of an international insurance group providing insurance solutions worldwide. EasyCompare Thailand is one of its brands and is an online car insurance comparison website and broker in Thailand.
Tug was first engaged by the two more than 12 months ago to manage link acquisition and competitor analysis to boost their local search rankings. In addition to extending its initial engagement, Tug will also work on on-page optimization, content strategy, creation, and UX to further grow both brands in each country.
The agency said it will increase site engagement for the two brands by incorporating thought leadership pieces, data-driven content, and infographics to drive overall expertise, authority, and trustworthiness which are key factors for a successful SEO strategy.
Simon Birch, CEO of Budget Direct Insurance, said, “Tug has the capability and experience to deliver effective strategic thinking and implementation of search optimization, more than most in our region. I’m delighted we are not only continuing our relationship with them, but expanding its range of services to ensure Budget Direct Insurance and EasyCompare Thailand continue to be top of mind for consumers.”
Tug’s CEO Nick Beck commented, “Having built a successful partnership with both teams, we’re delighted that our engagement has been extended and expanded. As we continue to grow the Tug network across Southeast Asia, we look forward to establishing an on the ground presence in Singapore and bringing our expertise to more businesses early next year.”
Tug will be managing the business from its Sydney office, with plans to open a regional Southeast Asia hub in Singapore during the first quarter of 2022, joining its network of offices in Toronto, London, and Berlin.
Tug has also recently announced acquiring the SEO mandate of resto booking platform Dish Cult and also an extended remit for software firm LEAP to add global media business.
