India – Popular audio streaming platform Spotify has appointed Supari Studios as its content marketing agency in India. Spotify India collaborates with Supari Studios to create engaging, culture-driven content that connects with diverse audiences all over the country.
Through the mandate, Supari Studios will be responsible for developing and executing compelling digital content marketing campaigns for Spotify India’s web and social platforms, in addition to other marketing initiatives. Since May 2021, Supari Studios and Spotify India’s marketing team have collaborated closely on the production of over 35 assets for important podcast, music, and brand projects.
Speaking on the appointment, Manoti Jain, chief operating officer at Supari Studios, said, “Kulfi Collective proudly unites with Spotify, a visionary brand reshaping the very fabric of music and culture. As masters of immersive storytelling, we’re excited to catapult Spotify’s brand presence to extraordinary heights, forging deep connections with its vibrant user base and offering unforgettable new brand experiences.”
Meanwhile, Shirley D’Costa, chief business officer at Kulfi Collective, expressed, “We are thrilled to partner with Spotify to amplify its brand presence and engage with its ever-
growing user base. At Kulfi, we’re committed to providing clutter-breaking, culture-shaping brand solutions to our partners. Spotify operates at the intersection of music and culture, making it an incredibly influential brand, especially among Gen Z and millennial audiences.”
She added, “We’re very excited to deliver brand solutions driving engagement through content and social for Spotify.”
