Singapore – Global audio streaming services platform Spotify has announced new personalised and curated experiences to observe the holy month of Ramadan. They include Ramadan-centric music, podcasts, and talk content dedicated to families and communities celebrating the holy season.
Listeners can also find personalised content on the “Your Ramadan 2023” playlist and see the music and talk content that is trending in their respective countries, and podcasters are constantly developing and publishing new Ramadan-related episodes.
Previously, Spotify’s editorial teams had curated playlists, podcasts, and talk content for their users during Ramadan. Through this new announcement, Spotify aims to spotlight content that changes each day, creating personalised playlists with songs picked just for listeners, and highlighting trending content that people are listening to in their region.
Moreover, the platform is aiming at making readings from the Quran easily accessible, and listeners can also find exclusive clips and greetings from their favourite artists and celebrities wishing them a blessed Ramadan.
For Gautam Talwar, managing director for Spotify Asia-Pacific, they are proud of delivering this new Ramaden-centric experience to their listeners during this holy month of observance.
“We’re designing an experience on the platform that allows our listeners to take a more active role in discoverability as well as to foster more meaningful connections with artists and podcasters they love on Spotify,” Talwar said.
Meanwhile, Rhea Chedid, senior podcast manager at Spotify, commented that they are now seeing more and more podcasters release series that are the ultimate companions to everyone observing Ramadan.
“Everything from shows about cooking and the history of Ramadan traditions and Islam, to audio scripted series that entertain and podcasts that review your favourite Ramadan television series, we are really witnessing creators think deeply about how they can better the lives of listeners through audio during this time,” Chedid said.
