Kuala Lumpur, Malaysia – Marketing agency TEAM LEWIS has recently won the account of the Malaysian arm of global mobile phone company HMD Global to be its agency partner to drive its social and public relations campaigns in Malaysia.
Through the appointment, TEAM LEWIS will provide brand, communications and issues consultancy, as well as media relations, content creation and monitoring for Nokia mobile within Malaysia.
Furthermore, The agency will work alongside HMD Global’s marketing team to bring the brand’s vision to life and strengthen Nokia mobile’s presence within the community as the relationship of consumers with their smartphones and technology continues to evolve.
HMD Global designs and markets a range of smartphones and feature phones and an expanding portfolio of innovative service offerings. HMD Global is known for the smartphone brand Nokia and targets to bolster its re-entry in the Malaysian market as Nokia mobile has been committed to bringing a range of sophisticated and future-proof devices. Along with the latest features in smartphone photography and entertainment, Nokia mobile’s impressive range of smartphones and feature phones will also boost its legacy in quality and durability.
With the consumer technology industry continuing to evolve at a rapid pace, HMD Global is looking to build a positive brand reputation and increase focus on marketing efforts to further expand its footprint in Malaysia.
Goh Doh Hau, country manager at HMD Global Malaysia, said, “Moving ahead, we want to continue to delight our existing and future customers with operating system upgrades and highly secured products that are built to last. While building our technology, we also want to draw focus around our sustainable business practices. As such, we look forward to creating breakthrough campaigns with TEAM LEWIS that drive our key messages forward.”
Meanwhile, Liew Huey-Ling, head of marketing for Pan Asia at HMD Global, commented that as a leading player in this industry, they wanted to work with an agency partner who is able to offer deep industry insights, understand their marketing requirements and go beyond conventional tactics to deliver creative solutions that increase their brand penetration in the market.
“We were impressed with the consumer technology experience that TEAM LEWIS brings to the table. As such, we look forward to working with TEAM LEWIS to bring the brand to greater heights,” Huey-Ling stated.
Ann Chong, managing director at TEAM LEWIS Malaysia, meanwhile noted that the current status quo of consumer technology, including the smartphone industry, has seen a lot of innovation in the last couple of years. Chong added that the introduction of Nokia mobile’s latest portfolio of devices that consumers will be loved, trusted and wanted to keep embodies the brand’s spirit of innovation, along with delivering great customer experiences and durability.
“On that note, we are excited to have the opportunity to work with a progressive brand like Nokia mobile and look forward to effectively translating the brand’s vision into reality with our creative storytelling,” Chong said.
TEAM LEWIS had recently bagged this year the digital agency account of photography brand Nikon for APAC, as well as being the PR agency partner of FairPrice Group.
