Singapore – Carousell, a global listing platform for second-hand consumer goods, has appointed the Singapore arm of advertising agency 72andSunny to be its creative partner for this year.
The award was given without a pitch, as is a continuation of the partnership of the two companies since 2019.
Through their long partnership, 72andSunny SG created a regional campaign positioning Carousell as a unique peer-to-peer community where buyers and sellers don’t just transact but connect in multiple ways to open up more possibilities. The integrated campaign included hyper-contextual films, out of home, digital and social assets for key segments and need states.
Furthermore, 72andSunny helped Carousell to spark an influencer ‘reboxing’ movement so second-hand products get a new lease of life, and most recently launched a conversion campaign for its automotive vertical in late 2020.
“As we grow our brand and offerings, we need a strategic and creative ally who shares our ambition, understands our business, and is a genuine collaborator, so we get better together. 72andSunny has demonstrated that and we’re excited to reunite again,” said Cassandra Leong, brand lead at Carousell.
Meanwhile, Ida Siow, president at 72andSunny Singapore commented, “The only thing better than new partnerships is sustaining strong long-term relationships. We’re proud of the work we have done for Carousell, but perhaps even prouder that we are in this for the long-haul, to truly help Carousell win the future.”
72andSunny SG’s account win follows its recent win as well as global brand partner of smartphone brand OPPO.