Singapore – Global marketing agency LEWIS has recently won the account of photography brand Nikon in Asia as its digital agency partner for Asia Pacific, as well as in the Middle East Asia region.
Through the account win, LEWIS will take on a strategic role in social and digital content creation, management and optimization for the brand. This is with the recent developments from Nikon, as its latest Z Series mirror-less cameras have opened a new dimension of optical performance, built from the company’s optical expertise and craftsmanship for over 100 years.
Pamela Tor Das, managing director at LEWIS Singapore said, “We are excited to partner with Nikon and look forward to demonstrating how effective visual storytelling can translate into strong brand equity on social. With our new regional remit, this is an exciting opportunity for us to drive a consistent identity and distinctive voice for the brand while also staying attuned to the cultural nuances of local and regional communities.”
Meanwhile, Horie Masahiro, managing director at Nikon Singapore, commented, “As photography and videography becomes more integrated within our fast-moving, connected world, we were looking for an agency with digital capabilities at their core. We believe we found that with LEWIS and are excited to partner with them as we continue to evolve how we inspire local communities and share their stories through our market-leading products and technologies.”
LEWIS had also recently won the account of FairPrice Group, the cooperative that runs Singapore’s largest supermarket retail chain and cooked food centers, to be its agency partner for public relations.
