Manila, Philippines – In its continuing quest of providing holistic and integrated content offering, MARKETECH APAC, the dedicated news platform for the marketing and advertising scene in Asia Pacific, has launched its podcast series, adding to its existing content offering of article and video content.
The ‘MARKETECH APAC Podcast’ converts all 13 existing video interviews by MARKETECH APAC into a podcast format to further boost the great content shared by different marketing leaders across the Asia Pacific region.
These include titles such as ‘MARKETECH Mondays’, which brings in marketing leaders to share their career journey to inspire the new generation of marketers, ‘MARKETECH Expert Up Close’ which focuses on the industry experts discussing their journey on leadership and industry growth, their insights and marketing strategies, and ‘MARKETECH Spotlight’ that focuses on the brand or technology and deep dive the conversation on the organization’s journey, milestones, impact on the industry, and what’s next for them.
Speaking about the podcast launch, Shaina Teope, regional editor at MARKETECH APAC, stated, “Podcasts are now a go-to channel for the digital audience, and therefore for brands to be able to reach them. We have been releasing a roster of interviews and conversations since the publication started, and it’s only a natural step for us to eventually venture into this medium to deliver a truly integrated media platform. We’re excited for more people to unlock insightful and novel content catered to the industry.”
Meanwhile, Joven Barceñas, publisher at MARKETECH APAC, commented, “We are very excited to launch our podcast platforms. Aside from providing options for our audience, this also provides our content partners multiple touchpoints to engage our growing audience in the Asia Pacific.”
He also added, “With our podcast launch, we also would like to thank our interns, John Raven Aviso and Lorrenz John Rodriguez of Cavite State University who helped us a lot in launching our podcast channels. We are very privileged to have them on our team.”