Singapore – Following a competitive pitch with multiple agencies across Europe and Asia, the Singapore arm of advertising company 72andSunny has been appointed by smartphone brand OPPO to be its global brand agency of record.
Through the project win, 72andSunny will partner with OPPO as it continues to grow and help build the brand in key markets around the world.
OPPO has been rampant in its global expansion since 2004, which has now reached a global footprint encompassing 40 countries and regions across five continents.
“We’re excited to do great things with OPPO. Nothing energizes us more than partnering with ambitious brands to take that ambition even further,” said Ida Siow, president of 72andSunny Singapore.
Meanwhile, Derek Sun, global senior brand director at OPPO, said, “72andSunny impressed us with their strategic clarity, deep insight into culture and modern non-traditional thinking.”
With Asia-Pacific operations situated in Singapore and Sydney, 72andSunny has also worked with brands such as capital market company GIC, loyalty program NTUC Link, e-commerce platform Lazada, and sports channel beIN Sports, among others.