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Adhesive PR appointed as HMD Global’s agency of record in ANZ


Sydney, Australia – Independent public relations agency Adhesive has been appointed by tech company HMD Global which manufactures the cellphone brand Nokia, as its public relations agency of record in Australia and New Zealand.

Adhesive has been tasked with the role of developing earned media strategies to effectively communicate HMD Global’s brand values and ensure the brand story connects with new audiences.

Furthermore, Adhesive will manage the public relations, influencer, and social media activity for HMD Global, across both of its ANZ offices. Additionally, Adhesive will also be responsible for the company’s corporate reputation management.

“This is a globally renowned and innovative brand which operates in an ever-evolving space. Our job is to keep people up to date with these innovations and tell some interesting stories along the way,” said Mike Maurice, founder and managing director of Adhesive.

As part of its agency duties and responsibilities, Adhesive will be also deploying its ‘Adhesive Studio’, the agency’s latest in-house production and creative workspace, to create compelling content for the brand.

“We are also excited to announce the launch of our Studio, which is both a physical photography and design studio in our Ultimo office, as well as a mindset that champions creativity – a key pillar of our agency. Adhesive Studio is a natural extension of the work we do for some of the world’s biggest, market-defining brands and we look forward to bringing the Studio offering to HMD Global and our other valued clients,” Maurice added.

Meanwhile, Johan Palsson, head of marketing for ANZ at HMD Global commented, “As we continue to operate in a competitive market, we wanted an agency that could deliver disruptive new ideas that would cut through and reach new audiences across all channels.”

“We look forward to working with Adhesive and its new Studio to bring these fresh new ideas to life, and support HMD Global’s goals to make mobile technology accessible to everyone, and showcase our sustainability message,” Palsson added.

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