Montreal, Canada – Global independent programmatic DOOH adtech Hivestack, has introduced a solution called the ‘Verified Impression Multiplier’ for digital out-of-home (DOOH) advertising in specific regions across the Asia-Pacific (APAC) region.
For media owners in APAC, Hivestack’s impression multiplier technique provides a turnkey, reliable solution that meets the region’s growing need for measurement consistency and uniform methodology.
This technique, which is supported by Nielsen, enables media owners to calculate reach, frequency, and impressions accurately. It also generates interaction with key buy-side partners and gives advertisers reliable data to help them make decisions and gauge the impact of DOOH.
Hivestack’s distinctive proprietary technique combines anonymized mobile device data received from top telco carriers with circulation data from emerging market media owners, including traffic, dwell duration, and visibility assumptions, to enable real-time measurement of ad plays at the screen level.
As a result, an impression multiplier that complies with industry standards is created, enabling programmatic transactions to support media owners’ growth in sales, inventory management, and business development initiatives.
Troy Yang, managing director North Asia at Hivestack, said, “There has been one common challenge in outdoor advertising for many markets across APAC, the need for a credible and unified measurement for outdoor impressions across all media owners. As one of the world’s largest programmatic DOOH platforms, integrated across 12 APAC markets, we are proud to provide this important solution to all existing and new publishers integrated on our platform.”
He added, “Hivestack has a longstanding commitment to ensuring our inventory is of the highest standard and this is another offering that ensures the quality of supply remains top priority. This is a huge step forward for the industry as more DOOH buyers grow accustomed to impression-based buys in OOH.”
