Vietnam – WPP Media, the media investment arm of WPP, has been appointed as the media agency of record for KFC Vietnam (Joint Venture Co Ltd) following a competitive pitch, taking on full responsibility for integrated media planning and buying.
As part of the mandate, WPP Media will also handle analytics across the Vietnamese market, drawing on its in-house data & analytics capabilities and influencer marketing expertise through its specialist unit, GOAT.
Shankar Rajagopal, CEO of WPP Media Vietnam, said, “We’re incredibly proud to be partnering with one of Vietnam’s most iconic restaurant brands. KFC is a beloved name with ambitious growth plans, and we look forward to helping them scale through media that is not just effective but also deeply connected to the Vietnamese consumer.”
The agency’s appointment follows KFC Vietnam’s search for a media partner to help elevate media’s role in driving business growth. WPP Media was selected for its strategic approach, business insight, network strength, and commercial competitiveness.
Sibojyoti Chatterjee (Shiv), general director of KFC Vietnam, shared, “Winning consumers’ hearts at the speed and scale Vietnam demands calls for more than creativity—it requires the data strength to turn every impression into measurable growth. We were looking for a partner that could go beyond execution and truly understand how to use media to drive our category forward.”
“WPP Media demonstrated that in both thinking and team capability. Their world-class platform, supercharged by its audience-first precision, gives us exactly that. Together we’ll fuse insight, innovation, and rigorous metrics to amplify KFC Vietnam’s brand love and set new benchmarks for media excellence. We are excited to begin this journey with them,” Shiv added.
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