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Hivestack, Asiaray extends partnership in Mainland China

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Shanghai, China – Programmatic digital out-of-home (DOOH) adtech Hivestack has extended its partnership with Asiaray Media Group, an out-of-home (OOH) media company with a strategic focus on mega transport advertising media management. This partnership is already active in Hong Kong SAR and Singapore, and now in Mainland China. 

Through this extended partnership, Asiaray will be offering both domestic and international buyers the opportunity to activate programmatic DOOH campaigns via Private Marketplace (PMP) deals through the Hivestack SSP and direct deals via the Hivestack Ad Server.

Moreover, the partnership will be enabling local and global brands, agencies, and omnichannel DSPs to drive additional scale through programmatically activated DOOH campaigns across Asiaray’s premium transport media inventory in major airports including Shenzhen, Hangzhou, Tianjin, Haikou, Xiamen, Chengdu, Kunming, Zhuhai, and Zhengzhou, as well as in key metro stations across Beijing.

Aileen Ku, Hivestack’s general manager for China, commented, “We are excited to partner with Asiaray in mainland China to drive further business growth for brands, agencies and omnichannel DSPs looking to benefit from the power of programmatic DOOH. Through this partnership with Asiaray, we are thrilled to provide more flexibility for advertisers to target audiences at unprecedented scale through programmatic activation via the Hivestack SSP and Ad Server.”

Meanwhile, Troy Yang, Hivestack’s managing director for North Asia, shared that the addition of Asiaray as one of their important media partners in Mainland China was another huge milestone for Hivestack as they continue to drive their business growth across North Asia. 

“The partnership provides domestic and international marketers with the opportunity to further reach audiences across the region with even broader coverage across premium sites leveraging Hivestack’s leading programmatic technology,” said Yang.

Vincent Lam, chairman, CEO and founder at Asiaray Media Group, noted, “We are excited to extend our partnership with Hivestack, the industry pioneer for programmatic DOOH, and offer our clients a way to drive added reach and impact as a part of their omnichannel plans. Through this partnership, we look forward to leveraging the Hivestack platform to accelerate the adoption of programmatic DOOH in Greater China.”

Just recently, Hivestack has announced its official membership to Prebid.org, an organisation that oversees open source prebid programmatic advertising solutions. Through this, Hivestack will be able to further support its efforts in driving the adoption of an open-source unified auction framework for programmatic DOOH and join its peers to help build and shape the ad tech ecosystem.

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