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China-based e-commerce partner Baozun expands in SEA, unveils Singapore HQ

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Singapore – Baozun Inc., an e-commerce service partner that helps brands execute their e-commerce strategies in China, has announced its new regional headquarters in Singapore, as it seeks to drive e-commerce innovation and bring a competitive advantage to brands in SEA.

Following its expansion into Hong Kong and Taiwan in 2013, Baozun identified Singapore and Malaysia as key markets in SEA to expand its footprint. The company is also in the midst of setting up its Philippines office and plans to expand to Indonesia, Vietnam, and Thailand by the end of 2023. 

Moreover, the company plans to continue nurturing a robust team of local experts with first-hand e-commerce experience to support business expansion and growth in the region.

“With 15 years of experience in the most advanced e-commerce market, we’re confident that Baozun Asia’s advanced technologies and infrastructure will give brands in the region a competitive advantage. Having said that, we’re acutely aware that SEA is a highly diverse region, so we look forward to prioritising a localised approach and creating custom solutions that help brands grow sustainably through a long-term relationship,” said Thomas Yeoh, board member of Baozun Asia. 

Baozun said that the demand for strong e-commerce technological capabilities and infrastructure is only increasing, and its entry into the region means that brands will have access to custom end-to-end omnichannel services, tailored to the fast-changing needs of brands in SEA. This encompasses the entire e-commerce value chain covering IT solutions, store operations, digital marketing, customer services, and warehousing and logistics.

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