E-commerce enabler Synagie unveils incubation programme for TikTok Shop

  • Trying to make sense of overflowing marketing data and information? Hear from marketing leaders from Accenture Song, BigPay, Popeyes, and uncover the best approaches at the Consumer Insights Power-Up 2022 webinar. Register to access the on-demand for FREE!

Singapore – E-commerce enabler in SEA, Synagie, has unveiled its regional TikTok Shop Incubation Programme, which has been established with the aim of helping brands to accelerate their digitalisation and to jump-start their social commerce journey by onboarding onto TikTok’s latest commerce solution.

The programme will be immediately available to the 600 brands Synagie manages and to incoming brands looking to expand onto TikTok’s dynamic content channel. As part of the programme, the company will be waiving platform management fees for brands and sellers for up to six months or until a predetermined level of sales is achieved, whichever comes first. Other initiatives such as training sessions and workshops organised in collaboration with TikTok will also be part of the programme and Synagie’s offerings to brands.

Since 2021, TikTok Shop, which enables merchants to integrate their e-commerce infrastructure with Open API and sell their products across the TikTok ecosystem, has been progressively rolled out across SEA and is now available in six countries, namely Singapore, Malaysia, the Philippines, Indonesia, and Vietnam, as well as Thailand.

Pei Gy Wong, Synagie’s vice president for channel development and store management, shared that they have worked closely with TikTok Shop teams across the region since the pilot to integrate their backend systems, and they now offer brands and sellers a seamless and secure way to onboard and manage this channel with their existing digital commerce touchpoints. 

“With the extended platform management fee waiver, we aim to nurture the spirit of partnership as we explore this new digital frontier together. Further, with the rise of social commerce in the region, we felt it would be important to help our brand partners explore this avenue to enhance their digital commerce strategies,” said Wong.

As a TikTok Shop Partner (TSP) and content agency partner within its multi-channel network, Synagie offerings are able to address TikTok commerce’s challenges of fulfilment and logistics. The integration of Synagie backend with TikTok Shop will provide end-to-end ecosystem support for brands and sellers, similar to its services across other digital commerce platforms.

Moreover, with video content being a requisite for TikTok Shop, Synagie’s curated content packages are available to brands looking for additional support. Synagie maintains a database of close to 6,000 nano and micro-content creators across SEA who will be able to help brands curate content. It is currently retained by brands such as Nike, Kiehl’s, Shiseido Group, KOSE and Philosophy to create video content and produce live stream shows regularly.

  • Box_2022 Global Customer Engagement Review

    The voice of 1,500+ global marketing decision-makers is collected to bring you the top trends in customer engagement for this year. Learn more about the state of customer engagement in APAC. Download the 2022 Global Customer Engagement Review.

  • The Brand Love 2022 report is here. In this report, Talkwalker and Hootsuite analysed over 1,500 brands to identify the ones driving consumer passion globally and in Southeast Asia. Learn how these brands are engaging their audience and how you can boost your own brand love – download the report now.

Share this story