Singapore – Media networks SPH Media and TSL Media Group are teaming up to drive influencer marketing impact, leveraging authentic engagement with creators. The partnership aims to address brands’ need for more integrated and performance-driven solutions.
Through the collaboration, SPH Media is combining its content ecosystem and omnichannel reach with X10 Media’s influencer marketing expertise. It aims to provide marketers with impactful ways to connect with consumers.
SPH Media and TSL Media Group are offering brands a curated creator community, social-first creative strategy, performance-driven planning, and AI-powered audience insights.
The partnership comes as SPH Media is expanding its capabilities in marketing, having integrated influencer marketing into its services for clients and agencies. The move aims to strengthen SPH Media’s position as a leading omnichannel media network.
Meanwhile, X10 brings its expertise in managing creators across social media platforms, having run campaigns across the region.
Kuek Yu Chuang, deputy chief executive officer, SPH Media, said, “We are excited to partner with TSL Media Group’s X10 Media to offer brands a powerful way to engage today’s consumers, who are increasingly guided by trust and authenticity. Influencer marketing is a proven and highly effective strategy — with over 80% of marketers affirming its impact. This partnership strengthens SPH Media’s commitment to helping brands tell compelling stories, deepen audience trust, and drive real business outcomes. It is a strategic move that enhances our marketing ecosystem and delivers greater relevance, resonance, and results for our partners.”
“We’re proud to be working with SPH Media on this strategic partnership, empowering our clients with unparalleled reach across brands and platforms. By combining our strengths, we’re giving partners a full-funnel solution to engage consumers and drive guaranteed outcomes. SPH Media, Singapore’s largest omnichannel media network, pairs perfectly with our digital and social media expertise, and we’re excited about the value it will unlock for clients,” Bryan Choo, CEO of TSL Media Group, commented.
