Singapore – Havas Media Group, the media arm of global marketing and communications group Havas, has launched its strategic full-service e-commerce offering ‘Havas Market’ in Singapore. The move follows the agency’s recent appointment of Prayarana as head of e-commerce.
Designed to create a more meaningful shopping experience for consumers, Havas Market provides an end-to-end solution that aims to support clients looking to transform their commerce approach in order to reach an engaged audience across a highly competitive category.
Moreover, Havas Market will provide a comprehensive understanding and analysis into the brand’s e-commerce environment, including marketplaces such as Amazon, Lazada, Shopee, TMALL, JD.com, and Social Commerce, as well as D2C, and eRetail. This approach will be guided by Havas Media Group’s unique Mx process that uses connection, context and content to create the most meaningful experience for a consumer.
Through the new offering, Prayarana will be helping unlock and support clients in the marketplace space, and will be reporting to Deanson Lee, executive director of digital strategy and client solutions at Havas Media Group.
Prayarana said, “Brands need to continuously evolve to win in today’s e-commerce space. I look forward to leveraging my past experience and Havas Market’s capabilities to future proof and transform our client’s businesses.”
Meanwhile, Lee noted, “The e-commerce space in Singapore has seen tremendous growth with a shift in shopping behaviour post-pandemic. I am confident that under Prayarana’s stewardship, Havas Market will help clients drive sales across the full shopping ecosystem to optimise their e-retail businesses.”
