Singapore – Digital brand agency Bonsey Jaden has welcomed Daniel Loo as its new regional executive creative director for Southeast Asia, and brings with him over twenty years of experience that followed the industry shift from traditional to digital media.
He has previously led creative teams in some of the top international advertising agencies in Malaysia including Ogilvy, McCann and Hakuhodo. A copywriter at his core, Loo has also acted as the regional head of copy at Grab—at a time when the company was changing rapidly—giving him a necessary cross-cultural perspective on what drives the coming waves of new businesses.
Speaking on his appointment, Loo said, “I was really drawn to Bonsey Jaden’s adaptable and very flexible culture because one thing I’ve learned over the past two decades is there are no clear-cut solutions, especially now; the digital space has expanded and changed so much.”
He added, “I’ve always been interested in the way advertising evolves, so it’s been both fascinating and daunting to witness that change, but it’s also taught me that these so-called ‘soft skills’—being resilient, being curious, being able to wrap your head around the experiences of others—are objectively far more valuable than society would have us believe.”
Meanwhile, Daniel Posavac, co-founder and CEO at Bonsey Jaden, commented, “I consider us very fortunate to have connected with Daniel Loo at the right time. It’s not often you come across talent with such depth and breadth of experience, who also knows when and how to bend or break a rule if it’s just going to work. I feel that Daniel’s work speaks for itself, and we are excited about him joining our leadership team and heading up one of our largest teams in the business.”
Loo’s appointment follows the recent appointments at Bonsey Jaden, including Marvin Duval as new head of strategy and Sherwin Kukreja as new head of social media. Bonsey Jaden has primary investment from the CUE Group, and more recently the two companies have collaborated in launching a data-driven solution targeted at the retail industry.