Singapore – With the global community growing more and more digital by the day, CUE Group, the digital technology group that boosts the digital development of enterprises, industries, and governments by using innovative technologies such as big data and AI, has announced an investment in digital brand agency Bonsey Jaden Group, further enhancing their expansion across Asia and the United States.
Bonsey Jaden specializes in partnering with clients to develop world-class digital brand experiences with a focus on building #Powerbrands, having worked with global names such as Cetaphil, Microsoft, and Starbucks, as well as Singapore Tourism Board, and Facebook. It has a presence in Singapore, Malaysia, Thailand, the Philippines, and Indonesia, as well as Vietnam, and Australia.
The partnership aims to open up opportunities to help brands reach new levels of success and profitability by combining the strategic, creative, and media expertise of Bonsey Jaden with CUE Group’s wealth of technological know-how enables stronger support and increased innovation for the brands.
Moreover, CUE Group will be taking its place as Bonsey Jaden’s majority shareholder while keeping the leadership and management structure of the agency unchanged, making it easier for both groups to become industry leaders in the rapidly progressing world of digital branding.
Shi Kan, CUE Group’s CEO, commented, “This partnership is very exciting with opportunities appearing all over the world, this relationship will be mutually beneficial and will grow our portfolios in the digital technology realm together.”
Meanwhile, Daniel Posavac, the group CEO of Bonsey Jaden, shared that the ambition and vision of CUE Group are both really exciting, and complement the roadmap they have been developing for Bonsey Jaden’s future.
“We look forward to working together with CUE Group to integrate our products and services, while further expanding our ability to add value to more clients and partners across a greater number of markets,” said Posavac.
