MARKETECH APAC to spotlight agency leaders’ unique leadership in new series

MARKETECH APAC to spotlight agency leaders’ unique leadership in new series

Singapore – Oftentimes, we honour the collective genius of marketing and creative agencies against the backdrop of a groundbreaking brand campaign, but this time, we want to dive deeper.

The creative collaboration and process that these creative outfits immerse in is no minute feat, and we want to put the spotlight on the driving force that pushes for their success – the leaders.

There’s leadership and then there’s ‘unique’ leadership; and by this, we mean the agency chiefs that choose to let their ingenuity and out-of-the-box thinking influence the way they lead and empower their teams. 

Called ‘Agency Leadership Decoded’, the series will be inviting the top management of leading creative agencies in APAC to share with us how they are innovating their strategies to keep the morale and engagement of their teams in tip-top shape. 

Through each story, we aim to let leaders reveal their distinct leadership philosophies and share how they are letting their passion and prowess in the creative shapeshift into one-of-a-kind corporate initiatives. 

Learn the interesting insights of the following leaders:

Jiravara shares about how she is helping build within teams the ‘Immunity for change’.

Jacqui lets us in on how they are creating meaningful experiences within the agency that enables them to cast meaningful difference for brands.

Virat talks about the challenge of leaders in creating an environment that is resistance-proof to growth.

Madina discusses how strategic and insight-driven huddles can make a difference in teams’ empowerment.

Thomas shares how the agency is creating success from within in order for the team to live out its mission of ‘creating connected brands.’

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