India – SaaS provider WebEngage has appointed Sanjay Prasad as vice president, global head of channels and alliances. This appointment underscores WebEngage’s commitment to expanding through strategic partnerships with Prasad at the helm.
In his new role, Prasad will lead WebEngage’s efforts to cultivate relationships with global consulting firms, system integrators, and digital marketing agencies. He aims to unlock new opportunities and extend the platform’s reach across various markets and customer segments.
Prasad brings over two decades of experience in enterprise sales, business development, and strategic alliances, having worked across the BFSI and technology sectors. He has held leadership positions at companies such as IBM, HP, Oracle, Red Hat, LeadSquared, and MoEngage. He has contributed by establishing partner networks and developing go-to-market strategies in different markets.
This appointment signals WebEngage’s increased focus on ecosystem-driven expansion and value-based partnerships, aiming to provide end-to-end business solutions for enterprises.
“It’s an exciting time to join WebEngage. The platform’s growth route, product maturity, and customer-first culture offer immense potential to co-create value with leading consulting firms. I’m looking forward to strengthening our alliances and building a robust partner ecosystem that helps enterprises bring forth better engagement, retention, and revenue outcomes,” Prasad said.
Avlesh Singh, co-founder and CEO of WebEngage, commented, “As we scale globally, partnerships will play a central role in our growth story. Sanjay’s deep understanding of the enterprise landscape and proven track record in building high-impact alliances make him the ideal leader to drive this mission forward. His vision aligns perfectly with our goal to make WebEngage the preferred customer engagement partner for global enterprises.”
Vishnu Sri Pillai, partner and head of technology enablement, financial services and office managing partner, Kochi, KPMG India, said, “Customer-focused digital transformation is one of the key priorities for enterprises today. Our collaboration with WebEngage should aid in bringing integrated, insight-led solutions to market that address real business challenges and drive long-term value.”
