Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Southeast Asia
No posts found

Around 3 in 5 Singaporeans willing to change travel habits in pursuit of better deals: report

by Ivan Gallegos

-

July 13, 2023

Around 3 in 5 willing to change travel habits inpursuit of better deals: report

Singapore – Around 3 in 5 Singaporeans have been reported to be willing to change their existing travel habits in search of better travel deals, according to the latest data from travel agency Skyscanner.

The allure of a great price offer emerged as the top reason for Singaporeans to travel, with 62% of respondents considering it as their primary motivation.

Despite the prevailing concerns about rising living costs, 89% of Singaporeans remain committed to allocating a portion of their budget for travel, with 23% identified as avid travelers who prioritize exploration regardless of their financial situation.

Furthermore, nearly 80% of Singaporeans strategically plan quick getaways during extended public holiday weekends to escape the hot weather and fast-paced lifestyles. Bangkok, Bali, and Kuala Lumpur emerge as the top destinations for these spontaneous trips.

Additionally, Singaporeans are thrifty celebrators, with securing a good deal being the primary motivation for booking trips, and they typically spend at most a week finding favourable deals.

In a statement from Skyscanner’s Travel Trends and Destination Expert, Cyndi Hui said that the report had revealed the fascinating opportunistic nature of Singaporeans when exploring new places.

Finally, while Gen Z travelers seek to enhance their social media presence through travel, a significant percentage of respondents across various age groups prioritize mental relaxation and stress relief as the primary benefits of traveling.

Related Tags Consumer Insights Singapore Travel Skyscanner
Share this article

Related Articles

View All
Here’s what Singaporean travellers think of the ‘Hello Hong Kong’ travel campaign
Marketing Featured Southeast Asia
Here’s what Singaporean travellers think of the ‘Hello Hong Kong’ travel campaign
April 14, 2023
By Teddy Cambosa
Traveloka Featured Image
Platforms Featured Southeast Asia
Traveloka most preferred online travel company of mudik travellers in Indonesia: YouGov
April 11, 2023
By Jamaica Marciano
Featured-Images-4-1
Marketing Featured Southeast Asia
Four of five travellers in Asia are anxious over travelling in 2023: study
December 14, 2022
By Maureen Basa
Singaporean travellers want high-tech, low-touch hotel stays
Marketing Featured Southeast Asia
Singaporean travellers want high-tech, low-touch hotel stays
August 26, 2022
By Teddy Cambosa
This is how Singaporean Gen Zs are manifesting their travel bug post-pandemic
Marketing Featured Southeast Asia
This is how Singaporean Gen Zs are manifesting their travel bug post-pandemic
August 23, 2022
By MARKETECH APAC
APAC travellers prefer group over solo vacations: report
Marketing Featured Southeast Asia
APAC travellers prefer group over solo vacations: report
June 15, 2022
By Carlo Sarabia
No posts found

Featured Articles

View All
Braze
Marketing Featured APAC
Marketing leaders to discuss future-proofing customer engagement strategies thru AI
July 12, 2023
By Teddy Cambosa
The Australian on-ground activation scene: how the country-continent shows off diversity in doing activation campaigns
Marketing Featured ANZ
The Australian on-ground activation scene: how the country-continent shows off diversity in doing activation campaigns
July 7, 2023
By Teddy Cambosa
Moving Walls AirAsia (1)
Marketing Partners Southeast Asia
AirAsia soars with programmatic DOOH: unlocking 7 million free seats promotion
July 4, 2023
By Teddy Cambosa
State of click-worthy programmable emails: Actionable insights from the SEA marketing leaders on how to engage meaningfully.
Marketing Featured APAC
State of click-worthy programmable emails: Actionable insights from the SEA marketing leaders on how to engage meaningfully
July 4, 2023
By Teddy Cambosa
Outstanding women leaders in marketing industry heralded at MARKETECH APAC’s first-ever ‘Empowered Women Awards 2023’
Marketing Featured APAC
Outstanding women leaders in marketing industry heralded at MARKETECH APAC’s first-ever ‘Empowered Women Awards 2023’ 
June 28, 2023
By MARKETECH APAC
SEA leaders to share strategies on how to channel customer behaviour via programmable email through webinar this June
Main Feature Marketing Featured APAC
SEA leaders to share strategies on how to channel customer behaviour via programmable email through webinar this June
June 20, 2023
By Teddy Cambosa
No posts found

Most Recent Articles

International Halal travel to hit 245 million by 2030 amidst rise in travel spending amongst Muslims: report
International Halal travel to hit 245 million by 2030 amidst rise in travel spending amongst Muslims: report
June 13, 2025
Fatima Baduria
No posts found
Dentsu Indonesia, Boolet launch campaign to turn satay skewer waste into charcoal briquettes
June 13, 2025
Aliza Carmona
Criteo’s renewed brand direction champions what’s next for AI-driven commerce
June 13, 2025
Teddy Cambosa
Apple China highlights Mac features for student success in new post-Gaokao ad series
June 13, 2025
Aliza Carmona
M+C Saatchi Group names Jackie Stevenson as global chief strategy and innovation officer
June 13, 2025
Fatima Baduria
Human8 strengthens APAC presence with three strategic hires
June 13, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin