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Marketing Featured Southeast Asia
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Four of five travellers in Asia are anxious over travelling in 2023: study

by Maureen Basa

-

December 14, 2022

Singapore – Due to concerns about inflation and rising costs, travel and leisure e-commerce platform Klook’s new survey results have unveiled that four out of five travellers (77%) in Asia are anxious about travelling next year.

However, despite these concerns, 81% of the respondents still plan to travel, with one-third of them wanting to make two to four trips in 2023. Meanwhile, 92% of travellers in Singapore are likewise eager to travel.

The study also revealed that 63% of travellers in Asia are worried about the increasing travel prices, with Malaysia, Singapore, and Japan travellers ranking the highest for cost as a concern. Amidst this, 80% are still planning to spend the same or more on travel. 

Moreover, Singaporeans are among the most excited to travel despite their worries, with 40% intending to spend more on travel in 2023. Meanwhile, concerns around COVID-19 still stand, with 39% worried about catching the virus while on holiday. 

It also found that despite the anxiety over the global recession, Asians are still not giving up on travel as 35% of the respondents plan to opt for a nearer destination or travel during off-peak seasons, while 34% are willing to cut back on other expenses in order to save more for travel.

Marcus Yong, vice president for global marketing at Klook, predicts travellers will remain resilient against all odds in 2023. “After two years of being grounded, travel is now an experience that people treasure more than ever before, and this is clear from our survey data.”

He added, “Although travel behavior and attitudes have evolved in the past few years, we still see that travelers are ready to adapt and determined to travel no matter what it takes in search of the joys and rewards of travel.”

Yong also mentioned that 2023 is the year of ‘Travelsilience’, which stands for travel and resilience. This means that travellers pursue travel to create new experiences despite all struggles and hindrances.

The survey was conducted in November 2022 via Stickybeak, drawing 902 respondents across nine markets including Singapore, Taiwan, Hong Kong, Malaysia, Philippines, Vietnam, Thailand, Japan, and Korea.

Klook has previously partnered digital travel agency Booking.com to enable travellers to access Klook attractions directly on the latter’s platform.

Related Tags Survey Klook Travel market study Stickybeak
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