Singapore – Global e-commerce platform Amazon has launched a new report detailing its advances to crack down counterfeits on the platform, which in turn protects their customers, brands, and selling partners.
The report also details how the strategic combination of industry-leading technology and experts are successfully stopping bad actors and making an impact beyond Amazon’s store. It notes that the platform has also identified, seized, and disposed appropriately around six million counterfeit goods, preventing them from reaching customers and being resold elsewhere in the global supply chain.
Part of its success in cracking down on counterfeit goods on the platform is due to the platform’s efforts in identifying and dismantling counterfeit organisations. In 2022, the platform’s Counterfeit Crimes Unit sued or referred for investigation over 1,300 criminals in the United States, the United Kingdom, the European Union, and China.
The platform has also continued to work with law enforcement agencies and global brands to further prevent counterfeit goods entering the platform’s supply chain. Moreover, it has also continued to improve its robust seller verification, including connecting one-on-one with prospective sellers through video chat, coupled with continued advancements in their machine learning-based detection.
Dharmesh Mehta, vice president of worldwide selling partner services at Amazon, said, “We take pride in the progress our organisation has made this past year, specifically further evolving our technology to stay ahead of bad actors and doubling down on our criminal referral and litigation efforts.”
Mehta added, “We’re appreciative of the growing industry-wide collaboration in this space, and look forward to continuing to innovate and work together to drive counterfeits to zero.”
