Singapore – Integral Ad Science, the platform for digital media quality, has announced that its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace.
APS is a suite of cloud services that helps publishers build, monetise, and grow their digital media business. IAS is now the first verification provider accessible within the APS Connections Marketplace – a services marketplace where publishers can activate multiple technology solutions with little or no new development work.
By leveraging their existing APS connection, publishers are able to easily discover and onboard new tech solutions with a streamlined adoption and integration process. Through IAS Publisher Optimization, publishers are given the capability to automatically optimise ad delivery down to the placement level for both direct and programmatic deals.
“IAS’s presence within the Marketplace is an important step in addressing publishers’ needs to maximize inventory and increase revenue,” said Yannis Dosios, chief commercial officer of IAS. “We are excited to open the door for publishers on APS to work with us to improve efficiency and yield by delivering advertisers’ KPIs for brand safety, ad fraud, viewability, and contextual relevance.”
IAS’ Publisher Optimization solution is now readily available in the APS Connections Marketplace.
Last November, IAS unveiled a new CMO through the appointment of ex-Spotify Khurrum Malik. In the role, Malik has been tasked to accelerate the market growth initiatives for the company and lead its global marketing strategy.
