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Reprise Commerce, Amazon Ads Australia launch masterclass on retail media capability

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Sydney, Australia – In partnership with Amazon Ads Australia, global commerce agency Reprise Commerce launched their new program Amazon Ads Accelerator, a bespoke in-person masterclass focused on retail media capability.

The program aims to provide foundational knowledge and tactical skills to develop and manage successful end-to-end campaigns with Amazon to drive client growth. It is open to all IPG Mediabrands’ agencies including Reprise, Initiative, UM and Matterkind, with plans to expand into other markets next year.

Amazon Ads Accelerator features curated bespoke content within the pilot program that covers five key topics across two days. This includes Amazon Essentials, Insights and Planning, Sponsored Ads, DSP and Ad Tech, and Brand Innovation Lab. 

The participants are expected to become certified in an area of relevant specialisation by the end of the program.

Jess White, CEO of Reprise, shared that she is “incredibly proud” to be piloting the new program content in the ever-evolving eCommerce landscape. She said, “Accelerator is a game-changer and is key to evolving Reprise’s eCommerce offering in a rapidly hanging and very competitive environment.”

She added, “The masterclass delivers an immersive experience for teams to develop holistic strategies that amplify Amazon capabilities to drive sales growth. By creating seamless customer flow across the purchase journey, Accelerator further enhances the success of Reprise’s proprietary FLOW framework, designed to maximise outcomes for clients.”

Stef Morrison, eCommerce lead at Reprise Commerce also said, “Our clients will benefit from the additional knowledge and skills our teams are armed with; it clearly enhances inter-agency collaboration across IPG agencies; and importantly it provides our people with inspiration on how the Amazon marketplace is valuable for brands who sell – and don’t sell – on Amazon by providing solutions for every stage of the consumer journey.”

“We are thrilled at the response from our teams on the day, they were highly engaged asking lots of questions and there was a real buzz around collaborating on full funnel eCommerce solutions for our clients,” Morrison added.

The program commenced in Sydney last week and will be rolled-out to Melbourne on December 6.

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