SEA marketers get a helping hand in connecting their ‘CX Dots’ via three-part webinar series

Singapore – We live in an always-on era and digital tech is at the forefront of this phenomenon. From commerce to payments, healthcare, education, food, logistics and travel, digital tech is at the centre of making this transformation real. 

Buyer journeys have grown to become fluid, where consumers have control of their actions and expect brands to facilitate that control – consumers’ preferred channel, location, and time. 

This makes the path-to-purchase, needless to say, no longer homogenous, but something that’s personal to the consumer — therefore immensely unpredictable. Consumers simply ‘go’ where they feel like going, but as marketers, it is our job to make sense of the pathway.

Enter ‘Connecting the CX Dots in 2023’, a webinar series through a partnership of MARKETECH APAC and omnichannel communications platform MessageBird. In this three-part dialogue, we aim to discuss the inevitable challenges that come with the convenience of digital to orchestrate a customer experience that consistently delivers customer delight.

As an industry connector for the marketing community in APAC, MARKETECH APAC is staying true to its mission of enriching marketers in the region with the tools and resources essential to succeed in the business of marketing. Customer experience has tremendously shape-shifted with the continuously emerging innovations in the landscape, and with this, we aren’t wasting a sec to discuss what is now and happening. 

“Connecting the CX Dots in 2023 Webinar Series will be addressing three of the most important areas in customer experience and focus on the unique challenges and opportunities for marketers in Southeast Asia. We encourage the marketing community to make the most of this opportunity, by actively participating on the community platform,” said Danielle Ong, head of sales for East and Southeast Asia at MessageBird.

In April, we are going to kick off the series with a discussion on conversational marketing. When we think of such, chatbots are the first thing that comes to mind, but with this dedicated webinar, we are going to expound the conversation and bring a holistic view of the marketing strategy that is putting a premium on real-time two-way interaction between brands and consumers. 

Come the month of May, we’ll be shifting the spotlight to the overarching discussion on omnichannel journey mapping. Modern and contemporary CX is multifaceted and such dynamic breeds an equal multitude of operational points that is yearning to be optimised and addressed. Through this, we can check our current roadmaps against what has worked and hasn’t been working for others.

Ultimately, in June, we are going to culminate the series by mounting a discussion on the classic communication channel, that is email. We are going to see for ourselves how programmable emails have changed the game. On the receiving end of such tech, how can we ultimately adapt to and leverage its features to make consumers pay attention to us through their inboxes? In this conversation, we seek to provide answers.

Commented Joven Barceñas, CEO and founder of MARKETECH APAC, “We are thrilled to be collaborating with MessageBird on this one-of-a-kind opportunity to bring together CX leaders from Asia as speakers for our three-part webinar series. By providing a platform for learning from industry experts, we hope to address the need for marketers to deliver a seamless and personalised customer experience. Join us for one of our upcoming webinars and be a part of the conversation that is shaping the future of customer experience.”

Up to date, here are the confirmed speakers from the region that will be gracing the virtual stage to lead the webinar series on CX:

• Gino Riola, Chief Marketing & Communications Officer, Allianz PNB Life
• Jia Nina, Country Marketing Head, Malaysia, BigPay 
• Ravi Shankar, Chief Marketing Officer, CARSOME
• Bea Atienza, Impactful Brand Experience Lead, Colgate-Palmolive
• Nancy Almasco, Marketing Director, FlowerStore.ph
• Waikuan Wong, Head of Airlines Global Marketing, Malaysia Airlines
• Merlvin Tan, Team Lead – APAC Sales, MessageBird
• ‘Preety’ Maneerat Rattiwarakorn, Partner Manager, Business Messaging, APAC, Meta
• Neha Bhasin, Director of Brand Communications, ZALORA Group

Do not miss out on Connecting the CX Dots in 2023. Take note of the following dates of each webinar to secure your spot in all three:

• Conversational Marketing: Connecting the CX Dots in 2023 – April 27, 2023; 2 pm SGT
• Omnichannel Journey Mapping: Connecting the CX Dots in 2023 – May 25, 2023; 2 pm SGT
• Programmable Email: Connecting the CX Dots in 2023 – June 21, 2023; 2 pm SGT 

Click the links to head over to the official event landing pages and register. Sign up now to bring yourselves up to spread with the trailblazing pivots in CX.