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Amazon SG launches annual virtual event to help MSMEs ‘start local, go global’


Singapore – Following Amazon’s Seller Boot Camp in 2021, the Singapore arm of the e-commerce giant has launched anew its Seller Summit 2022 with new programs and tools to help sellers in Singapore start selling online locally and expand globally.

The free virtual event, which will be held on 14 January 2022 from 9 am to 6:30 pm SGT, aims to educate Singaporean sellers on key e-commerce topics such as shipping and fulfillment, advertising, brand building, and global expansion plans. Attendees will be able to network with Amazon experts, Amazon sellers, and third-party service providers.

Moreover, the virtual event will also feature the ‘Amazon Small Business Awards 2022’, which aims to recognize brands that have expanded globally, grown tremendously, and impacted their communities. Sellers can also look forward to a revamped website with more accessible education online and one-on-one account management support, among others, to be announced at the event.

Eric Broussard, Amazon’s vice president of international seller services, noted that global selling is a significant opportunity for businesses of all sizes.

He further shared that according to the report ‘Local Sellers, Global Consumers: Capturing Singapore’s e-commerce export opportunity’, the annual value of B2C e-commerce exports in Singapore was estimated at S$1.4b in 2021, and it could reach S$3.5b in 2026 if MSMEs accelerate their pace of using e-commerce to sell overseas.

“As such, through the Singapore Seller Summit, Amazon will further empower sellers to discover innovative solutions, leverage selling, and advertising tools, and better understand growth opportunities locally and overseas to take their business to the next level. Our goal is to enable more businesses to expand and reach customers everywhere through our 20 Amazon stores worldwide,” said Broussard.

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