Manila, Philippines – Mediabrands, the media and marketing solutions division of Interpublic Group, has elevated Raymond Dizon, who was previously the managing director of Reprise Philippines, to step into the newly created role of chief integration officer at Mediabrands Philippines.
In his new role, Dizon, who will be based in Manila, Philippines, will be leading strategic partnerships, direction, and digital product development and integration across the Mediabrands network of agencies including UM, Initiative, and Reprise, in addition to strategic business units such as Mediabrands Content Studio, Magna, and Orion. Dizon will also be retaining his strategic leadership oversight of Reprise Philippines.
Dizon brings with him 14 years of digital and media experience, the last six of which across Mediabrands agencies UM and Reprise. Aside from his previous roles at Mediabrands, he also worked with MediaCom, PHD Singapore, and UPFRONT MEDIA.
Dizon shared, “We are firmly focused on the goal to provide our clients with the most progressive solutions. As the market continues to evolve, and the array of tools, technologies, and synergies open up even more opportunities; we are looking to provide seamless synergy across crafts and a thoughtful blending of expert insights. I’m looking forward to the many possibilities that lay ahead.”
Meanwhile, Tricia Camarillo-Quiambao, Mediabrands’ CEO for the Philippines, commented that Dizon has a strong track record of commercial business building and specialised digital craft leadership which includes pioneering work in the e-commerce space.
“The creation of this new role is a testament to the evolving needs of our client partners which is reflected in the structure of our organisation. Raymond’s extensive expertise and experience across multiple craft and categories make him perfectly poised to take on the broader strategic remit across the network of agencies,” said Camarillo-Quiambao.
Just recently, Mediabrands has announced the launch of the media industry’s first major transformation of automated systems for more than two decades. To bring the 20-month project to life, Mediabrands partnered with global software company UI Path, and information and technology services company, Cognizant. The transition fully automates repetitive manual tasks across Initiative and UM using robotic technology, providing an enhanced career path for talent and a stronger value proposition for clients.
