Mediabrands PH elevates Tricia Camarillo-Quiambao to CEO role

Philippines – Media and marketing agency Mediabrands in the Philippines has announced the elevation of Tricia Camarillo-Quiambao, former chief growth officer for IPG Mediabrands Philippines and managing director for Initiative Philippines, to now assume the position of CEO.

Camarillo-Quiambao brings with her 27 years of experience,  the majority of which within the IPG network including 20 years in business leadership, and executive committee roles for McCann Worldgroup Philippines. She is also an advocate of business growth through modern marketing.

Commenting on her appointment, Camarillo-Quiambao said that leading the organization at this time is a purpose she takes very seriously, and together with the strong client and partner network, they are on their way to an even higher trajectory.

“Mediabrands Philippines is built on strong capabilities; its consistently outstanding performance made possible by an extraordinary team bound by a unique culture,” said Camarillo-Quiambao.

Meanwhile, Leigh Terry, Mediabrands’ CEO for APAC, said, “It always makes me very proud to be able to elevate such quality leadership talent from within our own organization, and even more so to be fulfilling the plans and wishes of our much loved long-standing predecessor leader of Mediabrands Philippines, Venus Navalta.”