Bangkok, Thailand – Mediabrands’ culturally-driven media agency, Initiative in Thailand, has just announced a new leadership appointment, promoting former chief strategy officer of Mediabrands Thailand, Sora Kaitkanarat, to the position of chief executive officer.
The appointment comes after the promotion of Kaitkanarat’s predecessor, Malee Kittipongpisal, who will assume the role of executive business consultant at Mediabrands Thailand through 2021.
Kaitkanarat brings with him more than 23 years of specialized experience in advertising, brand consultancy, and media. Prior to joining Mediabrands, he has previously worked as the managing director of communications firm HAVAS, the lead strategy and business development of advertising and marketing company Lowe Lintas Thailand, and the strategist at Dentsu Young & Rubicam.
In his new role, Kaitkanarat will be spearheading the rapid expansion of the organization’s core competencies, to cement its position as the brand business growth partner. He will be using the agency’s approach to rapidly interpreting and activating on cultural data signals – Cultural Velocity™ – to help clients cut through and resonate in a dynamic and disruptive era.
“I look forward to driving progressive solutions for our clients and working even more closely with our business partners. Great work starts with a happy workforce and my overriding ambition is to lead Initiative Thailand to be the best place to work in the market for our talent,” said Kaitkanarat, regarding his appointment.
Meanwhile, Leigh Terry, the CEO of Mediabrands APAC and the CEO of Initiative APAC, commented that Kaitkanarat is both a passionate strategist and a true entrepreneurial leader who has a track record of driving business development and innovative solutions in the Thailand market.
“It gives me great pleasure to witness the development of our own brilliant talent and to be able to appoint this key leadership role from within our ranks. Sora has been a strategic driving force behind the strong track record of the Mediabrands Thailand network and will continue this strong forward momentum for the Initiative brand,” said Terry.
Dr. Tharaputh Charuvatana, Mediabrands Thailand’s group CEO, said, “I am confident that he will help build the third decade of Initiative Thailand’s success, following his notable predecessors Khun Wannee and Khun Malee.”
