India – Cult.Sport, a local sports and fitness brand in India, has awarded its integrated creative mandate to advertising agency Wunderman Thompson India.
In this role, Wunderman Thompson India will be providing strategic and creative services for Cult.Sport on a global scale, as well as delivering differentiated content to create a niche for the brand among sports and fitness enthusiasts.
Shamik Sharma, managing director at Cult.Sport expressed his desire for more Indians to take up sports and fitness as part of their everyday lives, and sees the need for a creative approach to achieve it.
Commenting on this new partnership, he said, “ In Wunderman Thompson India, we have found an agile agency that understands this sporting culture, which is evident through its award-winning sports films and campaigns. As a team, we plan to up the game and create some clutter-breaking communication for the brand.”
Meanwhile, Arjun Mukherjee, VP & Sr. executive creative director at Wunderman Thompson India, said, “Interestingly we are an office full of sports fanatics and this pitch was like a 100-metre dash that got our adrenaline flowing at every step. It was a high to present ideas for an awesome, homegrown, sports shoe brand and we are elated to be the first to touch the finishing line.”
