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Wunderman Thompson India bags brand building mandate of retail brand Tata Astrum Super

Jamaica Marciano - March 31, 2023

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India – Wunderman Thompson India expands its client roster after winning the brand building mandate of Tata Astrum Super, a brand of hot rolled sheets from Tata Steel – a company which is associated with the agency for more than 90 years. 

Within the long-term partnership, Wunderman Thompson India has been working on brand-building projects for Tata Steel Corporate, and other retail brands like Tata Tiscon, Tata Shaktee, Tata Kosh, Tata Pravesh, and Tata Wiron.

In the new mandate, Wunderman Thompson India will help Tata Astrum Super brand in building a competitive edge so it can command a premium over branded & unorganized players, forge bonds with channel partners, and connect with end users. The agency will also help in maintaining the brand’s promise to resonate with both fabricators and end users.

Vijay Jacob Parakkal, senior vice president & managing partner at Wunderman Thompson Kolkata, said that they are pleased to have Tata Astrum Super into the Wunderman Thompson brand family, and they are confident in giving justice to the new mandate that they will handle.

Earlier this year, Wunderman Thompson India also bagged the strategy and creative remit of Czech automobile brand ŠKODA.

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