Singapore – theAsianparent, a parenting content and community tech platform, has partnered with MoEngage, an insights-led customer engagement platform, to better deliver information, expert opinion, and valuable products and services to its wide parent consumer base in Southeast Asia via various communication channels such as web, app, email, social media, and push notifications.
theAsianparent helps young parents have healthy pregnancies and raise healthy families by providing the correct information, knowledge, and skills, and currently reaches over 35 million people in 12 countries. Asianparent’s mission is to reduce stillbirths by 10% throughout the world through education and the availability of useful resources on their web platform and mobile app for newlywed parents in Asia.
Through theAsianparent’s infrastructure, it helped them provide engaging and customised experiences by allowing them to discover precise groups based on parenting stage and demographic. theAsianparent can integrate all of their communication channels by integrating MoEngage into their infrastructure, allowing them to better manage their customer interactions by tailoring products depending on parents’ wants and needs.
theAsianparent also uses its platform to recommend the right products and services to parents, relevant to their specific concerns thus providing brands and experts a platform to connect with the parents. With the eventual end of third-party cookies in sight, theAsianparent provides brands a platform to leverage customer insights, and connect with the right customer segments through personalized offerings.
Nadine Yap, chief product officer at theAsianparent, said that mapping out and following the individual user journey is vital for us to deliver relevant information and tools to our community on theAsianparent.
“Our partnership with MoEngage allows us to not only achieve this, but the data we receive through the platform also allows us to better understand our users and answer their needs more effectively and efficiently,” Yap said.
Saurabh Madan, VP & general manager of SEA and ANZ at MoEngage, shared, “We’re delighted to be a part of theAsianparent’s amazing growth journey. With a local presence across Southeast Asia, MoEngage is able to support theAsianparent’s marketing initiatives across the region.
Madan added, “We look forward to providing them with all the insights necessary to drive personalized communication, in turn aiding young parents and caretakers to nurture healthy and strong families around the globe,” said Saurabh Madan, Vice President & General Manager of SEA and ANZ, MoEngage.”
