MoEngage launches strategic customer advisory board to aid product dev’t journey

Jakarta, Indonesia – Customer engagement platform MoEngage has announced the launch of its new strategic customer advisory board that taps marketing experts of some of its clients to aid them in their endeavor in product development, including innovations around AI-powered technology to transform the future of customer engagement and experience management.

The advisory board members are namely Rajan Bansal, head of growth Marketing at Airtel; Parasar Sharma, Ex-CMO at Wakefit; Maha Iyer, SVP for marketing at Landmark; Yatish Jain, chief growth officer at OYO; Minal Thukral, SVP for marketing at CoinDCX; Aseem Sharma, head of growth at Navi; Saurabh Goel, head of digital at HT Media; Anand Bhaskaran, head of digital marketing and marketing communications at Bigbasket; Bhargav Errangi, head of retention marketing at Flipkart; and Vikraman Sridharan, director of products at Sharechat.

The board will have representation from MoEngage‘s top enterprise customers cutting across various industries such as banking, telecom, hospitality, retail, education, media and entertainment. MoEngage has seen rapid growth over the past year, including substantial expansion of over 80% in its customer base.

Raviteja Dodda, co-founder and CEO at MoEngage, said, “The customer advisory board is an invaluable resource for MoEngage, and we are grateful for the support from a group of outstanding industry leaders. This is a key initiative that will be instrumental in accelerating our customers’ success. It will also help determine how we can best serve our customers and co-create the product innovation roadmap. I am excited to pioneer the future of customer engagement alongside our customers.”

The board will meet at regular intervals to deliberate and offer counsel on customer challenges and emerging technology trends. These insights will help MoEngage align its product innovation roadmap with the strategic requirements of consumer brands and build the right solutions for the market. MoEngage’s key enterprise customers will also be able to gain an early view of the advanced capabilities to be introduced to the company’s platform.

During the inaugural meeting to welcome the new members, Atma Gunupudi, VP for global customer success at MoEngage said, “We are grateful to our customer executives who took time out of their busy schedule to be a part of our customer advisory board for the year 2022. We believe that the board members would enjoy learning from each other and guide our strategy and vision at MoEngage.”

Gunupudi added, “It is a privilege for us to be able to collaborate with some of the brightest minds in the region to co-create the future of the insights-led customer engagement.”