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2022 Global Customer Engagement Review

Marketing heads in APAC come together for a webinar to discuss social advertising in 2022

Marketing heads in APAC come together for a webinar to discuss social advertising in 2022
From upper left – upper right: Smartly.io’s Stewart Hunter, KFC Malaysia’s May Ling Chan, and HappyFresh’s David Lim; From lower left – lower right: Unilever Indonesia’s Jappy Posadas, and MARKETECH APAC’s Shaina Teope.

Singapore – Held on April 6, 2022, MARKETECH APAC, in partnership with Smartly.io, roped in top APAC marketing leaders to discuss and uncover the present key opportunities and challenges in social advertising today in the webinar ‘Social Advertising Trends in APAC 2022’

Stewart Hunter, the director for customer success of Smartly.io for APAC, presented the key trends in social advertising which included the different platforms where marketers are currently investing their social media advertising spend, and other platforms they are looking to increase spending, as well as the biggest external and internal challenges for marketers when it comes to the social advertising process. 

Most importantly, Hunter talked about the rise of multiplatform advertising – how such a strategy is becoming imperative as brands need to meet where their consumers are, who are now on various platforms. 

Meanwhile, joining the panel discussion are David Lim, the vice president for marketing at HappyFresh; May Ling Chan, the CMO of KFC Malaysia; and Jappy Posadas, the U-Studio lead of Unilever Indonesia. The said marketing leaders shared what each of their unique challenges are in social advertising and the strategies they employ to make sure they keep winning in the space. 

HappyFresh’s Lim shared about pain points and key solutions being in the grocery space, while KFC’s Chan discussed how a local brand anchored to a global branding is managing the social advertising process to be relevant in a region. Meanwhile, Unilever’s Posadas shared his expert insights on branding and the key ingredients that would make up an ‘unmissable’ social advertising strategy. 

Overall, there were a total of 169 marketing professionals who graced the webinar, with the majority of marketers representing the retail & e-commerce industry, followed by financial services and travel & hospitality. Participants included brands like Affin Bank, AirAsia, Fave, Four Points by Sheraton, Hong Leong Bank, Lamudi, Shopee, SM Retail, Sun Life, and Traveloka, among others. 

Meanwhile, region-wise, the webinar was attended by marketers representing a diverse set of markets, with attendees hailing from the Philippines, Singapore, Malaysia, Indonesia, and Thailand. 

“Social media has become more than just what it was made originally for. We now do everything on this platform, and this industry discussion is important to have us pulled back and see how brands can continue their social advertising efforts that would truly resonate with and reach where consumers are,” said Shaina Teope, the regional editor of MARKETECH APAC.

Meanwhile, Khush Karai, APAC marketing lead of Smartly.io, commented, “Partnering up with MARKETECH APAC for this webinar was a pleasant experience and the overall process was smooth. The team also delivered regular updates and tracking leading up to the webinar date as they promised.”

On-demand access to the webinar is now available. Get your access HERE.

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