MarketingSoutheast Asia

Stellar Ace launches ‘Green Package’ offering for ESG advertisers

Brandon Yulolo - August 3, 2023

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Singapore – Singaporean media company Stellar Ace has unveiled the ‘Green Package’, a first-of-its-kind initiative to support all companies that need to promote their environment friendly efforts. 

Being a part of Stellar Ace’s ‘Green Journey’ workflow, the new offering will be focusing on sustainability,  considering the entire life cycle of each client’s advertising campaign, from the supplies and processes used, to end-of-life recycling.

In this light, Green Package will be committed to the use of eco-friendly FSC certified paper and environmentally friendly inks for printed materials. Large format displays will also be using PET backlit materials and the most recyclable plastic available, ensuring high vividness and contrast for client advertisements while remaining environmentally friendly.

Stellar Ace’s Green Package offers two features with the first one being that every asset purchased by a client to promote their ESG initiatives will be matched by Stellar Ace, effectively doubling the client’s ESG efforts at no additional cost.

The second feature is that clients can choose from three network solution bundles namely Planet Save, Happy Forest and Eco-view which combine OOH, DOOH and Online assets, and are available at half the cost for ESG driven content. Each package will save an estimated 0.022 tons of CO2e in carbon footprint and 199.73 tons of CO2e in light savings per unit. Additionally, the production cost of the free assets will be absorbed by Stellar Ace.

Speaking on this, Jeslyn Tan, managing director of Stellar Ace, said, “We have a responsibility to our planet, and the time to act is now. The Green Package represents our commitment to sustainability and offers our clients a tangible way to enhance their own green initiatives.”