Marketing Featured Southeast Asia

Stellar Ace inks MoU with REVEZ Motion to explore next-gen digital interactive media

by Kathleen Murata

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September 23, 2022

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Singapore – To continuously enhance creative tech advertising for businesses, Stellar Ace, the media and digital arm of Stellar Lifestyle, has signed a Memorandum of Understanding (MoU) with REVEZ Corporation’s wholly owned subsidiary REVEZ Motion for the advancement of next-gen digital interactive media in Singapore.

The opportunities include the adoption of REVEZ’s Metaverse, augmented reality, mixed reality, virtual reality, and a suite of cutting-edge technologies with 5G-ready capabilities as part of Stellar Ace’s expansion into an omnichannel advertising ecosystem. Both parties will also brainstorm ways to create Intellectual Property relating to digital creative initiatives. as well as conduct business feasibility, research, and development in the media industry to create new go-to-market experiential engagements.

PLONK, REVEZ’s MarTech platform, will be the first product in this collaboration to be launched. One of the region’s first web AR Content Management platforms makes AR campaign executions easy, cost-efficient, and consumers can view it easily with no app required. An immediate application would be the enhancement of social messaging communications such as Singtel location-based SMS. Traditional text will now come with an added AR experience for brand awareness and product showcasing through gamification to deliver consumer engagements.

“We look forward to enhancing our omnichannel solutions with REVEZ to include Extended Reality Technology and Metaverse. As we work on R&D for creative digital solutions, we aim to break new ground in the areas of digital innovation, engagements, and holistic insights in campaigns across our HOME, TRAVEL, EAT, SHOP & PLAY daily touchpoints platforms,” said Jeslyn Tan, managing director of Stellar Ace.

Meanwhile, Victor Neo, deputy board chairman and group CEO of REVEZ Corporation, commented, “REVEZ Motion is pleased to work towards more innovative and creative solutions. This will herald a new generation of advertising and digital creativity in campaigns. With Stellar Ace’s advertising ecosystem, we can extend more options to offer new edge creative experiences to customers.”