Singapore – Stellar Ace, the out-of-home advertising arm under retail and advertising space managing firm Stellar Lifestyle, has partnered with advertising agency Singtel Media, aimed at giving advertisers greater value and a more seamless process for media buys.
The partnership will see Singtel Media engaging Stellar Ace to sell and manage advertising for all its platforms including SMS and SingtelTV. Through this, Singtel Media’s TV, mobile, and digital assets, together with Stellar Ace’s HOME-TRAVEL-EAT-SHOP-PLAY (HTESP) ecosystem, will provide a complete daily touchpoint proposition for advertisers.
Moreover, the partnership will enable advertisers to easily combine their in-home and out-of-home advertising activation efforts to maximize reach and deliver targeted messages and campaigns to audiences more efficiently and effectively.
Jeslyn Tan, Stellar Ace’s managing director, said, “With the new partnership with Singtel Media, we now represent an authentic and unmatched offline and online network to our advertisers with an expansive suite of solutions that could cater for all needs, regardless of the budget with targeted ROI outcomes.”
Meanwhile, Diana Chen, Singtel’s vice president of home and consumer for Singapore, shared that the collaboration brings together the combined advertising strengths of Singtel inside the home and Stellar Ace outside the home to better serve the needs of advertisers.
“With the extensive reach and diverse range of our assets, we will be able to help them create even more engagement with consumers by reaching the right audience at the right moment,” said Chen.