Sydney, Australia – StackAdapt, a multi-channel programmatic advertising platform, has announced the availability of Chinese language contextual advertising.
This program is aimed at marketers looking to engage with global audiences by browsing Chinese content.
Advertisers looking to target Chinese-language audiences in the US, UK, Canada, Malaysia, Singapore, Australia, Japan, Taiwan, Hong Kong, and New Zealand will be able to take advantage of StackAdapt’s offering.
Three essential aspects for which the company has created Chinese-language advertising solutions are page context AI, keyword rule targeting, and browsing audiences. Advertisers will be able to tailor their messages to consumers who interact with material in Mandarin and Cantonese, as well as traditional and simplified Chinese.
The Page Context AI technology enables advertisers to show native, display, and video adverts to people browsing websites that are related to a brand’s products. This patented technology works independently of cookies or other identifiers, providing an efficient targeting technique to engage relevant customers without requiring the processing of user data.
Advertisers can target certain keywords and phrases that are relevant to their campaigns with the company’s keyword rule targeting service. With the help of this feature, advertisers may establish guidelines that guarantee their ads are paired with relevant content. Furthermore, marketers may focus their efforts on the audiences that are engaged with the help of the browsing audiences tool.
Speaking about the launch, Liam McCarten, VP of sales APAC at StackAdapt, said, “We have widened the scope for audience targeting across the global web by creating a Chinese language contextual advertising offering. Our patented algorithm will automatically detect if you’ve input Traditional or Simplified Chinese, and will use the appropriate option for targeting. There is a major advantage for advertisers looking to target audiences consuming content in another language. Placing ads in the right context can drive a big boost in performance.”
He added, “Our contextual products have reached a very high level of maturity, and we are pushing them even further to make our machine learning models even more powerful and predictive. The ability to offer Chinese language contextual advertising solutions will dramatically increase the consumer base for brands around the world. Contextual targeting is important as part of a toolkit of future-proofed marketing strategies.”
